Episode 1: Vanessa Burnett of Bridge Advisory

Host: John Thompson

Guest: Vanessa Burnett, CFP® CEO of Bridge Advisory

In the inaugural episode of Nurturing Success, John Thompson sits down with Vanessa Burnett, the CEO and a Certified Financial Planner at Bridge Advisory. They discuss Vanessa’s journey into financial planning, her approach to leadership and team building, and the growth strategies at Bridge Advisory. The conversation also touches on innovative practices in the financial planning industry, including the use of AI, reverse mortgages, and the integration of sports wealth management.

What You'll Learn:

• Vanessa’s path to becoming a financial planner and her passion for helping people manage their finances.
• The importance of culture in team-building and the hiring process at Bridge Advisory.
• Growth strategies for financial advisory firms, including recruiting and community networking.
• How Bridge Advisory is integrating sports wealth management and NIL (Name, Image, Likeness) planning into their services.
• The role of reverse mortgages in financial planning and their benefits when used strategically.
• The impact of AI on the financial industry and how advisors can leverage it for efficiency.

Timestamps:

• [00:00] Introduction to the episode and guest, Vanessa Burnett
• [01:00] What Vanessa is grateful for: The importance of a strong, cohesive team
• [02:00] Discussion on hiring practices and integrating new team members into the culture at Bridge Advisory
• [03:00] Vanessa’s journey from a business analyst to a financial planner
• [06:00] The importance of having a deep understanding of all aspects of the financial planning process
• [07:00] Overview of Bridge Advisory’s structure and Vanessa’s role in client management and succession planning
• [09:00] Specialization in income and tax management strategies for retirees
• [12:00] Growth strategies: Client referrals, community networking, and effective use of LinkedIn for recruiting
• [16:00] Innovative practices: Solicitor RIA and sports wealth management
• [20:00] The impact of NIL on college athletes and the growing need for financial planning in sports
• [21:00] The role of AI in financial advisory: Efficiency, market analysis, and communication tools
• [24:00] Discussion on reverse mortgages and their strategic use in retirement planning
• [29:00] Final thoughts: Focusing on gratitude and what you can control in life and business

Resources Mentioned:

• E-Money Financial Planning Tool
• Case Study: The IRA Stretch

Connect with Us:
Reach out to Vanessa with your questions or feedback. Bridge Advisory 

Follow us on social media for updates and more insights. @smplmortgage

If you enjoyed this episode, please like, share, and subscribe to Nurturing Success for more insights from industry leaders. Stay tuned for the next episode, where we continue to explore successful financial strategies and practices. If you are interested in being our next guest, reach out to jack@smplmortgage.com to get scheduled.